SEO and marketing of our web hosting service

Lately, we have seen a few companies trying to mimic our site wordings etc in order to rank higher in search results for their web hosting services. So, we decided to show them the taste of a proper SEO and marketing effort. We knew that we neglected doing this for quite some time. Two weeks ago, we got started with a clear strategy of improving the visibility and rankings of our Web Hosting Service. We started getting calls this week as a result of this! Last night we checked the rankings, and the results are quite pleasing (at least to us ;-) ). While this effort continues, we were disappointed by Google serving spam links, despite our complaints. Time to bug Matt Cutts on this!